A brief look-up at www.dictionary.com, would defined it as
kind, grade, or make, as indicated by a stamp, trademark, or the like:
a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc.
Through our daily lives we probably come across gazillions of the brands/trademarks, everything we wear, we uses, at times things we eat are ‘brand’ed. Coz if it’s not, ppl like us wouldn’t even be buying, more to say using’ em. Don’t get me wrong by the way, when I mentioned ‘brand’ it does not means I am a branded person (often described people who would buy relying on brand/trademarks rather than quality or functionality), it simply means that I believe in the power of ‘brand’ing, in marketing one’s product and services and at this moment of time, even one self.
Brands has grew from a tool to sell products and services to selling oneself. No, not selling flesh, that is, before your mind deviated, I meant making oneself known, particularly in a specific industry, say if it’s a professional, or specific geographic location, say if it’s a celebrity and so on.
Because, most brands outsell itself, people and industry has turn themselves brand oriented. It’s like a decade or two ago, we probably only see marketing or communications department in a company, and back then they only do boring paper work and copywriting (literally writing) stuffs, but now, we see most companies adopting the idea of putting them together as marketing communications or marcomm for short, literally using modern communication technique to market themselves, vice versa, using marketing techniques to communicate their brand/products/services to the customers/consumers.
With the evolving technology that eliminates the geographical limitations, then enters the digital communication era, where marketing communication is taken to the next step. Added with fine bits of creativity and multimedia, it now reaches more people.
So being a in web/print media design industry for nine years, and been trying hard to get into the digital marketing communication scene, I had pursued many instances of opportunities with some of the top agencies, but no avail. Probably my lack of exposure. So, through all the struggle (am still in it) I had this thought of starting a experimental branding project myself instead, yeah Branding, particularly about works and services I can/had offer/ed throughout my interests, works and experiences.
After thinking long and hard, and finally today I’ve decided to write the thoughts down in the form of blog posting or tweets, to mark my start of my lil’ digital marketing/branding journey.
For a starters, I have recently obtained a url called http://www.designedbyquottro.com as the base for my ‘experimental’ pet project. Do not be surprise if you do not see anything there yet, as it’s still work in progress *mind you*.